It's all very well having a high search engine placement and receiving lots of visitors to your site, but you still need to convert them into sales.

Fast Loading Pages

The main reason may visitors leave your site is because of the page load speed. A slow loading page is an immediate turn-off to site visitors.

Make sure your pages load quickly...

- limit the use of graphics
- specify the dimensions of all graphics
- make the top of your page interesting to hold the visitor's interest
- divide large tables into smaller, individual tables
- specify the dimensions of table columns, rows and cell widths
- check your code is correct and tags are properly closed and empty tags removed

Fast loading web pages are a must for all websites.

Interesting Content

It is also important that your web page content is interesting to the visitor. Your pages should be informative, interesting and to the point.

The first paragraph of your page should tell the visitor...

- what you do
- why the visitor should stay on your site
- what you can do for the visitor

It's important that you write the web page content effectively and with passion.

Benefits
Visitors want to know how your product or service can benefit them. You need to get this message across as quickly as possible. Highlighting your benefits in bold text or header text works best. A well worded headline really grabs attention.

Features
Don't confuse features with benefits. The feature of our site submission service is that we submit your site to +80 search engines. The benefit is that your site will be indexed by the major search engines.

Headlines
Nobody reads an entire page content so divide your page into paragraphs or sections with each given a headline or title which is designed to grab attention and tell the visitor what to expect if he reads that section.

What Next
You can increase sales by helping the visitor and prompting them into action. Each page should tell the visitor what to do next, whether to read the next section, visit the special offers page or 'click here to order now'.

Remember that whatever you say, it must be both truthful and accurate.

Easy Order Process

Study shows that more than 60% of online shoppers abort the ordering process. It is vitally important that your order page is easy to use and understand...

- make sure all product pages, and the home page, link to the order page
- make the links easy to understand: order, buy, signup, checkout, etc
- don't hide the pricing, make it clear how much it costs
- be up front about shipping costs and addons
- make sure you confirm the final price before submitting card details
- make sure your company details and contact information is available
- if possible, offer a money-back guarantee
- make your refund policy easily available
- make sure your order page is secure using online SSL
- make sure order pages are easy to understand
- regularly test your order pages and links to make sure they work

It may also help to run an online poll or yearly survey with your customers, to see what they like and what can be improved.