Facebook is perhaps the biggest and fastest social networking site available today. It beats several top notch networking sites and stand besides Google on its popularity. Within a short period of time from the year of the launch, Facebook seems to have gained a lion's share of the online marketing arena. Today, every major and small business is looking towards Facebook as a medium to boost their online sales. If you are skeptical about the success of advertising campaigns on Facebook, you may want to reconsider your perspective.

Facebook vs. Google Adwords

With the release of developer tools, Facebook has entered the world of internet webmasters. There are many entrepreneurs who have and are running advertising campaigns on Facebook. The loyalty towards Google Adwords is declining because there is a lot of competition for keywords you select and if you want your campaign to reach the top position, you need to bid a very high amount. For these two primary reasons, business owners have begun to prefer Facebook over Adwords.

Success Story of a Blogger

An individual was trying to advertise for his blog on Facebook and therefore, he ran an ad campaign on the site. After a couple of weeks, he realized that his ad campaign had 1.7 million views but very few hits. Wondering about the incredible numbers, he soon realized that though his ad campaign was seen, people made a note of his brand name and visited his blog directly. He was able to attract a lot of direct traffic to his website along with traffic from search engines. This brand name advertising on Facebook helped him to invite a lot of business for himself. There are many such success stories that are happening on Facebook everyday and get a taste of success by running an ad campaign yourself.

There are loads of advertisers using social games to promote their business. Hence your advertisement should be innovative, interesting and good enough to stand out. Play with your creativity and imagination to make your brand name the talk of the town

Facebook Applications, Facebook Application Development With the release of developer tools