- Twitter is a popular social media tool -- and home to more than 75 million users as of October 2010, according to computerworld.com. Many businesses use the site for promotion -- for instance, newspapers cross-promote their web pages' current stories and online exclusives; retailers promote new products; celebrities use it as an official fanbase gathering; and politicians use it for mobilizing constituents. The site also receives plenty of use from everyday people, from teens to soccer moms, just looking to connect with others. Whatever their use for the site, Twitter users seek ways to make their page stand out.
- Avoid the provided Twitter backgrounds. Pick an image that appeals to you, such as a painting or favorite photo, and upload it. You can tile it to create multiple representations of the same image, or just let the image stretch across the screen as a standalone picture. There are also some websites that allow you to create your own background with personalized colors, shapes, text and images. Try freeTwitterdesigner.com or twitart.com for this option.
- Your icon is an important part of your profile, as it is what people will see on their feed -- whether or not they're accessing your profile. If using your Twitter for an independently owned and operated business, choose an image of yourself. Make sure it is professional and recognizable. If the page is for a big business or print or online publication, use its logo. (This will help with branding your product and ensuring customers recognize your business by a recurring symbol.) If you are a casual user, upload a fun icon of yourself, or pick something personal to you, such as your pet.
- If your background design doesn't already include a color scheme, adjust the colors of your text and sidebar in Twitter's settings. Pick colors that don't clash and are compatible -- for instance, don't choose black text if you plan to have a purple or black background -- or users visiting your page may have trouble reading your page.
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