An SEO What?
An SEO report is an analysis of your website designed to identify any potential shortcomings. There is little point in trying to optimise your site's performance if you don't know what the problems are. According to statistics released by Google, 81% of online users look no further than the first page of a major search engine to find what they are looking for. Employing a UK SEO company to undertake an SEO report is the first step to increasing your company's ranking.
What Does the Report Analyse?
Commissioning a report with a UK SEO company is designed to show you where your website's weaknesses are. They are carried out by trained SEO specialists and look at a number of factors. These include:
? Analysis of Keywords. Keywords are vital to improving your Internet status but, too often, companies do not take the time to ensure that they are using the right keywords for their business. The UK SEO company involved will examine the keywords on your website and, if necessary, suggest more pertinent ones.
? Competitor Analysis. This involves comparing the performance and aspects of your website with those of your main competitors. By assessing why they succeed where you might be failing, you can develop strategies to rectify the situation.
? SEO Analysis. This will involve analysing and reviewing certain aspects of your website such as Meta title tags, sitemaps, hidden content and pages of your website that are indexed by major search engines. This is probably the most in-depth part of an SEO report and will highlight any problems you are having and any ‘black hat' techniques that may be jeopardising your position on the ‘net.
How do I Find a Good UK SEO Company?
An effective measure of a company's claim to be able to increase your page ranking is to see just how well ranked they are on a search engine. If they are unable to practice what they preach, then they are probably not worth considering. However, it is good to be aware that there are SEO companies in the marketplace who use illegal ‘black hat' techniques to increase a website's status. If you are at all unsure of a company's reliability, you can research their past clients. Alternatively, you might feel more secure using a UK SEO company that is represented by an agency. Agencies will not tolerate inappropriate methods of ranking, so you can be certain that the UK SEO company you are using is both reputable and trustworthy.