These are my top three tips for creating banner advertising.
By using these tips you can save money on advertising and make sure that you always have traffic on your website.
- Capture the attention of your target audience.
The generally small size of banner ads requires you to be concise and right to the point.
The top words must grab the attention quickly and make the eye stay there to finish reading the ad.
In the Internet Marketing niche for example a title like "Stop Wasting Your Money on Worthless Cost Per Click Advertising!" would make a reader perk up to see what you are offering to save them money.
Another example is, "Top Secret Formula for Online Success.
" Everyone is curious about secrets, so this sentence would peak the interest and make the reader take a good look at rest of the ad.
Some of the best titles have certain action words or phrases which catch immediate attention.
Probably the best word is Free, followed by Secret.
Other popular action words are Amazing, Bargain, Genuine, Huge, Magic, Miracle, Rare, Revealing and Valuable.
Some good action phrases to use are Act now! Get started today.
Order Now.
It's free.
25 cents.
Offer limited.
Be first to qualify.
No obligation.
You can see how these action words and phrases really get your attention.
- Construct words on your advertisements to lead your target audience to believe that you are talking directly to them.
In order to convince someone to buy your product, your ad should give them a sense of familiarity about your services and how the product will solve their problems.
Describe your product using strong, confident words which lead the audience to make a decision to buy.
Tell your audience to buy now.
In the same way there should be an urgency factor in place.
By adding a proposal which limits availability of the product, your product is made even more desirable.
- Present your ads to the global community repeatedly to get the audience more familiar with you and your services.
Repeating ads frequently generates the most likelihood of sales.
Because the Internet is open 24 hours a day, it is good to place your ad on a platform which is going to be seen at all times.
A second choice is a system which insures that your ad will be seen during high traffic periods of the day.
For the best results develop at least three variations of the ad content and run them in separate places.
People these days are always a big hurry to scan over as much information as possible.
Therefore your ads only have a few seconds to be seen by an individual at any one time.
A repetition in the ads can be good if you have room, but fewer words is always better than more in banner ads.
Always remember that having a website doesn't mean it will sell products all by itself.
You must be sure to accompany it with marketing strategies including a variety of ways for getting the word out about your products and services.
Banner advertising is a relatively cheap form of advertising as it is usually small ads placed in specific target market areas.
In conclusion, your banner must grab the readers attention and use strong, confident words that lead to sales.
The sales pitch must show how the product will solve problems and create a familiarity with you and the product.
Creating a sense of urgency or limited availability also leads to the decision to buy.
By using banner advertising, you or your company can save time and money while achieving market sales.
The ads may be cheap, and small; but they can lead to riches.