There is no exact formula to accomplishing success when it relates to marketing a church. Oftentimes, web administrators and church staff merely come up with a combination of the usual and the not-so-usual strategies and techniques in existence in the absence of identifying exactly how effective the results will be. In written marketing, however, it is found that the power of communication and interaction likewise lies in the correct punctuation, notably the question mark (?).

Also known as the interrogation point or query, the question mark is used to replace the full stop or the period at the end of an interrogative statement or sentence. Its power in advertising lies notably in that it advocates interaction, primarily in social media. Take a look at these examples:

1. When you try to observe most Facebook pages, you shall see that one dominant enemy of your page is the period. This is when you make use of social media in the marketing of your church as a channel for information that merely broadcasts and doesn't initiate a conversation. For example:

See you at discipleship class tomorrow as we start our scale on the "40 Days of Love".

Instead of:

Tomorrow afternoon on our discipleship class, we are going to exchange views on on the importance of love in our lives as we begin our scale on the 40 Days of Love. In your own personal experience, does love abound in your everyday procedures? Do you live your life in love?

The first standard in social media promotion for churches is that - There should be more question marks than periods on your Facebook page. By the word "social" alone, social media mean that it thrives in interaction of its visitors. By placing question marks on your posts, you open the door for them to engage and you furthermore build an interactive environment for them.

2. Questions receive a much better response than telling. For example:

We'll be having a youth rally tomorrow. Like and share with your friends!

It doesn't end in a period, but it's exclamatory and demanding, in a way. Online consumers don't like being told what to do, so as much as possible be gracious and ask a question since people adore talking about themselves.

3. It's not all about the clicks. Reports go around that not because people are having conversations, they are also clicking on your promotions. This is a negative guidance for churches to see. Forget about counting clicks. Instead, count the quantity of individuals that have interacted on your posts. Putting relationship above clicks is like comparing the bunch of lives changed over how many people sat on seats.

The Bible talks a lot about the church as a community and, therefore, social media must not be about gathering clicks or blasting information when applied within the church, but must alternately be about extending and developing the neighborhood. Be social by way of social media, however the idea of the question mark in reality goes beyond social media. It is likewise something to think about and bear in mind as we teach, preach, and share the reality about Jesus Christ with other people.