If you want your copy to have a high conversion rate, you have to focus on more than just writing. It involves understanding your target market and showing them why you can give them the solution to their problems. Let's take a look at some effective copywriting strategies you can use to improve your conversions.

A sales copy about your product is written to convince your target market. At the same time you want to express that your product really does what you claim. You can do this by providing evidence of past satisfied customers in the form of testimonials. These testimonials are all that is needed to effectively convince your customer about the product at hand. When hearing something from a third person our minds naturally believe. This will also be a first hand view of how your product handles. It is very common for people to want sufficient proof before investing in a product due to the number of scams out there, especially on the internet. If you want to make your testimonials more realistic, then include the contact details or the website address of the person who is giving it to you. Another great idea is to provide audio and Video testimonials to our new customers. Where possible, try to spread your testimonials throughout your copy and not center them in one place.

From time to time show them. Also talk about various aspects of the product which are beneficial instead of just one.

There are plenty of ways you can increase your product's perceived value throughout the body of your sales copy. Including a free bonus is also one way to increase the value for the user. Let's admit that we love getting a free bonus. It lets them think they're getting more value than they're paying for. The free bonuses will only help in convincing the user that your product is valuable. There have been instances where people have bought products just because they wanted the bonus material.

Yes, it is that effective. But again, it depends on how you position yourself and what kind of bonuses you offer. To see positive results the bonuses must compliment the product. Don't just include bonuses because you have the ability to.

Having a copy short or long or vice versa is a topic that some agree and others disagree. Resesarch shows that longer copy is almost always more successful for higher conversions. The need for all the information on a product before buying is what makes a long copy better. But having a short copy can still be useful for those prospects who don't wish to read as much. Copywriting should express the full benefit which your product is capable of and to have the prospect aware of them. While this art takes some time to really be easy for you it is also a reality.