Building a list should be the top priority of any internet marketer. Without a list the business has no real security. Think of a list as your audience that is interested in what you have to say or offer. You can send them an email offering them a new product or service that provides real value. This translates into many sales and a lot of money in your account.

What if you did not have a list? Now you have to work hard to get traffic to your website and try to sell to complete strangers. This is much harder and results in far less sales.

Building a list is critical for any internet marketer. The real money is in the list! If you don't have one you are leaving thousands on the table.

To create a list you need a website or blog, auto-responder and something to offer to entice your visitors to subscribe to your list. For example, your website is about losing weight so you provide a free report on how to lose weight. You give this report away to your visitors for the exchange of their email. By them subscribing to your list, you now are able to offer additional products in the future.

So instead of making just one sale from a visitor, you now have the opportunity to make many sales per subscriber!

For every niche there needs to be a separate list of subscribers. So if you are selling a weight lose product and a teeth whitening product you want to create two separate list of subscribers. There are many email marketing services online such as Aweber and GetResponse that makes setting up list and email campaigns a snap.

If you are new to internet marketing then you must learn how to build a website. This can be done using free services such as a WordPress or Blogspot blog or you can try paid services that require you to purchase a domain and hosting.

Once your website and product are ready the next step is to select which email marketing solution to use such as Aweber, GetResponse, etc. You want to choose your email marketing company wisely because changing in the future can be rather difficult and time consuming.

Being a new internet marketer or new to list building you are bound to make mistakes. We all do but there are things you should learn beforehand to avoid costly mistakes that could be hard to recover from.