Online marketing or Internet marketing is simply the marketing of products and services by utilising different Internet related resources. Websites are used by a lot of firms and large business corporations to reach a wide audience with their products and service offerings. SEO marketing is applied to increase the search engine ranking of your website, thereby increasing the number of hits that your website gets.

The acronym SEO stands for Search Engine Optimisation and this technique is used to increase the quality and quantity of website visitors. Majority of customers who use e-commerce websites for purchasing products uses search engines to find the right websites that provides them with their required products and services. Therefore, it is imperative for the websites to have an aim to appear on the first page of search engines to get noticed by maximum number of visitors. SEO marketing techniques are meant to meet this objective of the marketing efforts.

SEO marketing is emerging as a very popular technique in online marketing, all over the world. On page changes in the website combined with the pursuance of some off page factors can go a long way in improving the search engine rankings of your website. Increasing the search engine rankings of a website is not a one time effort, but involves a continuous attempt towards improving the quality of a website.

There are a lot of SEO marketing firms that offer SEO services. But before giving this responsibility to a particular firm, you have to make sure that the marketing firm never follows black hat SEO techniques, as it can seriously impede the search engine rankings of your website.