Blogs are basically websites and blogs (combined). They are writing communication platforms that authors use to post information about a specific topic. Some blogs share experiences of an author's career path, others are information portals while others provide up to date news concerning the topic their blog presents.

Blogs are user friendly and inexpensive to boot.
There are blog programs that you can sign up for free or for a very nominal fee. Most blogs are easy to set up as they generally walk you through the process step-by-step. There aren't too many marketing tools that are as easy to use and inexpensive to obtain. This alone makes a blog painless to your business budget.

Business blogs are easier when it comes to upkeep.
Blogs are fun to use, which makes them much easier to maintain. Posting regular tidbits of your chosen topic keeps a blog updated without a lot of hassle. Updating websites is essential, but can be time consuming and confusing as well.

Blogs allow one to easily gain expert status amongst a target audience. The more you blog about your site's topic, the more you come across as an expert in that field. A visitor can be awed by the information you are offering them and could look up to you as an expert on a particular subject. Now, the next time they need to buy a certain product or need help with something in that area, they will think of you first.

Now what do you have to do that you are not doing now?

Blogging requires that you spend time thinking and writing. You have to think through a theme that will be relevant to your business and has a true affect upon your customers. When it comes to a theme, one area you may want to address is the area where there is a problem. While you at first may want to not bring up a problem and you may want to shy away. A lit of times the problems that come from your customers can lead you to develop a better solution and improved products and services.

To address the time it takes you may want to consider how you can reuse past work and automate some of the new blogging activity. Consider getting PLR, private label rights documents or outsourcing some of the work. There are also may ways to automate part of your blogging to save time.