Search History

• Tim Berners-Lee, World Wide Web inventor
  
  Before search engines like Google, Bing and MSN became household words, people had limited means to find information. In the early days of the World Wide Web, people had to know or locate a list of Web servers that were accessible. W3C (World Wide Web Consortium) has the oldest known history of search engines and other Web-related info. Tim Berners-Lee, the inventor of the World Wide Web, and others set the standards used for Web searches and created W3C.
  
  

Keyword Function

• Internet highway
  
  Keywords act as compasses on the World Wide Web. Search the right word or phrases, and thousands of websites with specific information based on the keywords imputed will appear. However, if the keyword or phrase is too general, the chance of finding specific information decreases dramatically. Keywords also serve as the foundation of Internet marketing strategies. Website owners choose keywords with great precision. Internet marketers understand that if the keywords are wrong, no one will find their websites.
  
  

Search Engine Purpose

• Internet Search
  
  Search engines drive traffic to niche websites based on the specific keywords matched through a keyword search. However, for potential customers to reach the specific website, effective keywords or keyword phrases must be in place to direct them right to the site. The aim of evaluation is to narrow down the list of keywords or long tail phrases (keyword phrases) to a targeted list of words or phrases most commonly used within the niche. The significance in using niche keywords and phrases is that it brings high-quality customers to the specific websites for the products or services desired.
  
  

What Is SEO

• Keyword Search
  
  Keywords increase search engine rankings. High search engine ranking is so essential that a whole industry called search engine optimization (SEO) has become a multimillion-dollar business. The concept of optimizing website pages for high search-engine rankings is to attract targeted customers to the site. The more targeted the website visitor, the more likely a purchase will occur.
  
  

Expert Advice

• Keyword Success
  
  Keywords and long tail keyword phrases are just as important for the person using the search engine as they are for the website owner. Whether you are searching for information or providing information, take your time to narrow your search to the tightest keywords or keyword phrase as possible. With the popularity of social marketing, you can use the same keywords and phrases on these new social sites.