One such off-page aspect is links that direct potential customers to your doorstep. Since they come from website other than your own, they are considered as off-page factors. They are commonly termed as "link popularity". When search engines observe the inbound links coming to your website, as well as the outbound links moving out of your website, they check out their quality and quantity. Key words or key phrases are also taken note of, for the sake of relevance and authenticity. Incoming links, however, are given far more importance than outbound links, as they bring in the traffic. Based upon this data, search engines will award you a good page rank. This proves your link popularity.Search engine optimised off site SEO factors will fetch you a good page ranking. Take Google, for instance. This famed search engine makes use of PR or Pager Rank, to judge the link popularity of your website. You will be able to find out by installing the Google toolbar. The PR ranges from zero to ten, with zero being least popular and ten being highly popular. A grey PR bar is an indication that your online shop has been banned, dropped, or not yet indexed.
So then, how do you go about ensuring that your incoming or inbound links or one-way links are attention grabbing in nature? Enough that is, to help your off site SEO.
(1) Every visitor should be impressed by your web pages. Display well-organised, high-quality and knowledgeable content on them. Your potential customers should feel that they will never be able to access such unique and reliable information anywhere else. Should your visitors have websites of their own, they will provide back links to your interesting website.
(2) Are you in the mood to give away something for free? Well then, offer trial software as downloads, specific gifts, good quality E-books, or access to useful programmes.
(3) If you would like to, give away some services or tools, for free.
(4) Even prizes can be offered to take part in contests. As an additional incentive, tell your
winners that if they link to your website, they will receive awards. This award will be given prior to distribution of prizes. The policy should be clear and equal for everyone.(5) Set aside some funds for niche directory listing. When you offer creatively-written and reliable content matter, the directories will be willing to publish it. Do not forget to attach back links to your articles. These links should lead visitors to your home page.
(6) Request web masters if you can present your articles and back links on their websites.
Off site SEO is worth its weight in gold!!
When you request them to take your links, they may ask you the same. This is known as reciprocal linking.
(1) The first thing you do is to download the Google tool bar, as well as the Alexa tool bar (http://www.alexa.comand). With the Google tool bar, you will be able to take note of the PR of different websites. This will let you know which ones are popular and legitimate. With the Alexa tool bar, you will get an estimate about web traffic going towards each site, as well as the other websites linking up with each website.
(2) When these two bars are downloaded, make a note of different websites that you would like to connect up with. But do peruse their respective home pages, to get an idea about what each one is about.
(3) Once you have made up your mind regarding the reciprocal links, pen a few polite e-mails. Send them to the web masters that you want to be associated with. Do not forget to provide a brief description of your website. Also, explain how both of you would mutually benefit from the exchange. Link building is probably the most important Off site SEO .Even your visitors will benefit; mention that.
(4) Your willingness to exchange links should come through in your letters. If possible, send a reciprocal linking link or link to us, along with a web form for entering details.
(5) Also, forward a link to your website. Every web master would like to do a little research before he/she commits to reciprocal linking. You should also include the key phrases or key words that should be used as links.
Link building and link popularity are very important for popularising your online business. Do keep aside some time for it each week, especially if you are new to the arena. It has to become top priority. You need to build up hundreds or thousands of links. So it is a gradual process that requires patience and consistent effort.
Off site SEO….you need it!!!