You undoubtedly know that e-mail marketing is where most of your profits are going to originate. The best approach is to build a small product and then sell it for a good price so as to collect the e-mail addresses of the people who buy it from you and then, later on, try to sell other more lucrative products to those people. The primary goal here is that the people on the list are already going to trust you because you've previously sold them something valuable and that means that they will be a lot more likely to buy things from you in the future when you have them to offer. Obviously there are going to be good and not so good strategies to e-mail marketing.
It is essential that you understand that, just because a person thought to give you their e-mail address that does not mean that they actually want you to send mail to them every single day. Even in the event that what you send out is only written content and is free of sales offers, getting e-mails from you every day is not what they want. It is much better to send out only one e-mail address that is full of high quality and very usable content than it is to send out rushed articles and other poorly put together content offerings. You need quality, not quantity here.
Make sure you present them with more than something used to earn you money. The more you give away at no cost that they can use, the more likely they will be to grab up anything that you do decide to sell to them. Offering up facts and things that they can use for free will verify that you truly care about them and not only your profit margin, but you already know that. Its tempting to put at least one affiliate link into each e-mail but resist. Stick to the tips that you realize does work!
Promote offers established by other folks. This could complete a couple of things. It proves to the recipients within your list that all you would like to do is guide them and build good will among the people you are sending mail to. It also opens the door for your being in a position to maybe market products to those other peoples lists in the future. This can help you attract a wider audience which helps you generate more sales.
If you are not supposed to send a pile of e-mails, how exactly are you supposed to accomplish this? Build a newsletter. Ask folks to check out your newsletter and then treat it as exactly that. This will allow you to do a few things with your newsletter rather then trying to do the same amount of business over the course of several e-mails. Newsletters are also not nearly as likely to be unsubscribed from as a list that just ships out typical e-mail messages all the time.
Think of it this way: if you would certainly unsubcribe from you, then you have to understand that other folks are going to unsubscribe from you. Do not ever send anything to anybody that you wouldn't want to discover in your own e-mail box. If you keep this small bit of common sense at heart you should be able to make a huge profit through your e-mail marketing efforts.
previous post
next post