If there's any aspect of SEO that is indispensable it is getting links, or sometimes just called: backlinking. That is something that is a given and must be done; that is if you want to receive all the traffic that's potentially available. You should be aware that the amount of competition only grows each day, so not only must you do this but you should do it properly. One hallmark blunder made by newbies is purposely backlinking to bad neighborhoods. The cure for this is to become educated as much as possible, and then making a careful marketing campaign that includes SEO/backlinks. It is possible, in time, to create a steady stream of ancillary traffic from your backlinks, but don't pin your hopes on that and just enjoy the backlink.

Google now places more relevance, and PR weight, to links that are one-way as opposed to the reciprocal kind from years ago. Backlinking is not hard, rather it can be boring, but we'll share some good suggestions you can begin using immediately.

Backlinks come in all shapes and sizes, and believe it or not but it's possible to get some high PR backlinks using press releases. Just one press release about your website or business can be distributed to hundreds of press release sites. Then, those distribution sites will release your PR to other sites for news information and consideration. As simple as it sounds, press releases are underestimated when building links. Yet they can provide you with quality one way backlinks, and the cost of it is usually just your time. There are all kinds of different services for handling press releases including low cost distribution to other press release sites as well as others.

Getting links from voting or social bookmarking sites is another very powerful link building strategy. Some of these sites get a huge amount of traffic, and there are many internet surfers who spend hours browsing them in search of sites they like. These sites are also looked upon favorably by the search engines because their content is so frequently updated. This means that when your link is included on any of these social bookmarking sites, you are getting a link from a high ranking authority site. Other then that, social voting sites like Digg and Reddit are also a good place to post your links and get results, since they are regularly crawled by the search engines.

There are a lot of IM marketers who routinely submit to directories for backlinking and traffic power. Sure, there's work involved with it just like anything else in online marketing, but you will like yourself later for doing it. How do you find them? Google or other search engines of course, and be sure to look for relevant directories, too.

Backlinks are the backbone of SEO and high rankings, so continue to learn all you can and take action. Lots of people put junk content out there for many uses, but if you want to build a business for the long-term, then focus on good quality content and backlinking. It should go without saying that you need to learn more about linking, but only if you need it.