If you haven't yet started to build a list, it's quite possible you don't understand one of the most important Internet marketing strategies that has proven to be successful time and time again. Other marketers may have tried list building and not succeeded. This is a common occurrence but that's mainly because building a solid list takes a good deal of time and effort.

Although the process isn't difficult, it's easy for errors to be made and while they may appear harmless at the time, in the end they often prove to be disastrous for your online marketing career. It's important to understand that building a targeted list of subscribers is the most important decisions you can take for your business. Do yourself a favour and try not to get caught up in any of the money making hype found online.

Your business needs subscribers who respond to your offers because they know and trust you and it's up to you to come up with the goods.
The following are two of the ways in which some new online marketers make costly errors when they're trying to build a list of subscribers. These methods need to be avoided at all costs if you want to move forward with your online business...

First and foremost, buying leads is by far the best way of wasting your money. Buying leads from a third party is just not an effective strategy because these leads are just general - that is, they're simply not targeted to your business. Nor are they exclusive, meaning the very same leads you've spent your hard earned cash on are also sold on to other lead buyers. So, mo matter how tempting these offers looks, don't waste your time and money using this method to market your business. It's a sure-fire way to fail.

If you're still dabbling with the idea that these leads just might work, despite what I've said, just imagine sending bulk emails to a whole list of people who've never heard of you before. There's no relationship between you and the leads which you purchase, so they'll have no trust in you whatsoever. What would you do if you received such emails? I know what I do - hit the delete button as fast as I can!

It's vital to your online success that your subscribers get to know you first before you even attempt to promote your business to them via email. You have to establish trust with them by first giving them free, quality information and advice that they can benefit from. Sure, this takes effort, but building your own list will prove more beneficial than purchasing someone else's list and no-one ever said that building an online business was easy. And if they did, they lied.
So, you now have an email list of people who read the emails you send them every now and then.

The biggest error you can make here is not providing them with what you've promised. Your list will gradually unsubscribe before your very eyes. For example, if your members subscribed to your emails because they are mainly interested in learning search engine optimization, or SEO, but you constantly send them emails selling products or get-rich-quick schemes, they're going to get pretty fed up and you and your list will be the ones to suffer!

Your subscribers will quickly label you as spam, they'll give you bad reviews, which can damage your business. This means that you really need to consider what your subscribers are looking for right from the start, especially if you've built up a list already. There's no reason, however, why you can't put a couple sentences at the end of your email at times that provide them information about a particular product or offer - just make sure that this offer is relevant to your subscriber and their needs.

As a successful Internet marketer, your goal is building your subscriber list, but you need to go about it the right way. How you approach this single component holds the key to the success of your entire online business. If You'll still have your list to help you generate an online income, even if all else is lost.

By building a solid relationship with your subscribers and sending them quality information, together with over-delivery, you'll avoid the costly mistakes that so many make, which will help you build a solid customer base.