The power of €being social' has always helped the cause. Even before social media became the part of SEO community, people were using the platform to spread a word about things important to them, both in personal and professional lives. Social media optimization is about integrating links and publishing information on social networks like- Facebook, Twitter, Linkedin and Pinterest etc. The underlying purpose is to share information on popular social sites knowing there is every chance of reaching out to a wider audience network given its massive appeal factor.
Is social media optimization an extension of SEO? Is it a different subject in totality?

How is social media different and why I shall hire a SMO manager?

Social media does not have a direct influence on search engine results. It has taken some time for people to understand how social sites can be equally important in the great scheme of things, even without passing on the link juice. Most of them still do not buy the point and reject it out rightly. Search engines like Google and Bing encourage traffic signals coming from multiple sources than just being diverted from links alone.

Small and big business enterprises need to invest on expert social media marketing services to create a positive communication channel with its dedicated chain of followers. The second most important thing is that content shared on social sites gets promoted by the members for its quality and information provided to the readers. It means that people have shared it without any hidden objective of selling something.

How much time and efforts do we need to spare for a successful SMO campaign?

Social media optimization is an on-going process like SEO. Every business is different in terms of what they sell and what kind of marketing goals they target. There is one thing common- positive and quality information shared. It makes perfect sense to hire Social media marketing services to help companies build a strong online presence.

Social sites are a lively platform where views and opinions are shared on real-time basis. It is like a two-way communication channel where both the sides need to make a constructive contribution to reach a conclusion. Business organizations cannot afford to overlook issues raised on social platforms. People want real answers to resolve the situation or else they would stop visiting your site. You need to show keen interest in the social media campaign otherwise it would not be long before the fan list start decreasing and hit the rock bottom in no time.

We should be clear about the underlying difference between SEO and SMO. Unless we know what strategy to follow, we cannot expect any results.