Perhaps the greatest concept known to humans, in temporal terms, is leverage. The proper use of leverage has enabled people all throughout history to achieve triumphs that otherwise were out of reach. The great thing about leverage is that there are infinite (or at least it seems that way) methods of using it to your own advantage. You can guess that we are getting to using leverage in business and marketing. Get in the habit of looking at the business world in terms of applying and using leverage.

If you are truly serious about creating a business on the web and want to do something different, then check this out and the rest in this article. For this idea, you can become a site usability expert, and you have to be willing to research, learn, and stay on top of things. The word usability is just a buzz word for "user friendly" which is something that you know every website needs to be. So, you should learn everything you possibly can and then build your website (content based sites work best for this). Build an email list for yourself and then reach out to both small and medium size businesses. What you might do is offer a low cost introductory product with the idea of then providing consulting services to other businesses. Every niche and market has a large population of experts within it. This marketing approach involves you creating videos that feature all of those various niche and market experts. There is more to this than interviewing though if you would like to do interviews you can certainly do that. But you talk about the experts and explain what they do and why it should matter to the people in your audience. This kind of marketing is still pretty new so it's important to be very clear about how you use the information as well as the experts who provide it. So, weirdly, what you're doing is helping your audience not just associate you with those experts; you're encouraging them to think of you as an expert as well.

When you know videos and know how to make good ones, this is another service based business that you can start. A good plan for any website you start is to create other websites that help to expand your marketing base. So, with this plan, you'll be offering to build websites that act as companions and are based in videos instead of text. So what you need to do is imagine an authority website or even a smaller site that is text-centric. They can have this website, it will belong to them, but it will be around ninety percent video with the rest being text. You can build this site in any fashion you want--get as creative as you want. Offer the service for free for a few sites to get testimonials. If you pay attention for a long enough time you'll see that pretty much every internet marketer out there does the same thing as every other internet marketer. Still, almost every Internet Marketer is told that they need to avoid trying to "reinvent the wheel." That's all fine and dandy, but you need to march to the beat of your own drummer every now and again. Even if the ideas you have seem different or strange you shouldn't ever be afraid to give them a real try.