There are many different ways to drive traffic to your website. When marketers are considering how to create traffic, they first must choose between free and paid methods. Despite all the various methods to build traffic, search engine traffic still holds the promise of the big dream.

By optimizing your site for the major search engines, you're opening the doors for getting floods of free traffic, if you do it right. So now we'll continue to discuss a couple of items related to search engine optimization, and you can have some idea as you begin to learn more.

The success of your search engine optimization will rest to a great extent on your research during the keyword gathering phase. Each market is different, and you have to determine what specific keywords are the best to choose, those phrases that will get your biggest bang for your efforts. The one thing many people read is to choose those with high volume (search) and low competition. The theory sounds pretty straightforward, and it's really not hard, but there are so many people who fail on this part. Using a good research tool for keywords really goes a long way to solving this problem. Google's Keyword tool is very well thought of by many marketers because it's more than adequate for getting the job done. At first blush it may look intimidating, but don't be fooled because it's easy to use. Google's tool is free, but a paid application is Word Tracker and many marketers like using it. So of course it all depends on you, your budget, and what you are comfortable with.

In terms of optimizing your site, the first thing to look at is your titles. Many people may find this surprising but titles are major components in search rank. Putting your main keywords in your titles guarantees that search engines will count them. Search engines look in the titles to determine what words to use for ranking and what you want shown to users. The stronger your title is the better results you will get when it comes to ranking high. Many marketers think inserting just their company name is good enough. You should make sure that the main keyword is there in the title and try to keep it short and meaningful.

Finally, in order to rank you'll need to have good backlinks to your websites. Your backlinks are viewed by the search engines as other sites, or people, basically voting in favor of your site, and that is the key to good rankings. Getting a ton of backlinks very quickly, almost overnight, will only draw attention to your site, and it's really never good to let that happen.

You'll get the most out of your backlinks if they are relevant to your site topic. Your backlinking campaign will be most efficient if you're able to gain backlinks from sites that are closely related to yours as far as topic is concerned. There are so many advantages to organic search traffic, and it's really worth your time to seriously consider this approach.