The YouTube website began in 2005, just as a space where people could upload the videos he had recorded to be played on any computer and share them with the world. A basic idea and simple but with huge potential, and complex consequences exciting opening horizons for the world not only visual, but also for the communication of ideas in general.
But what was the difference in this portal with the previous video playback portals? YouTube never created content, was only space where people could upload their own videos, and for the first time people could do digital audiovisual channels at no cost and unlimited audience. Obviously popular YouTube began all kinds of audiovisual content from family vacation recordings to music videos for independent artists, to local news who had not had the opportunity to have a hearing before, educational tutorials, from all disciplines, YouTube campaigns of all types of companies and even type channels "comedy talk show " ordinary people who soon would become known as " YouTubers ". The variety of audiovisual content currently on the site is uncountable, and its stratospheric growth is uncontrollable.
Today, YouTube has over 1 billion unique visitors each month, 100 hours of video are uploaded every minute, is located in 56 countries and is translated in 61 languages €‹€‹, in fact, 70 % of website traffic occurs outside its base country, thousands of YouTube campaigns are launched every month and even have reports that in the U.S. the portal has surpassed all cable television to attract audience of people between 18 and 34 years. YouTube totally changed the course of history and is currently audiovisual beginning to expand their domains to the world of advertising and marketing muscle.

YouTube campaigns currently allow users to use certain videos of him as video ads through Google AdWords tool can create and manage advertising campaigns within the portal, in this way the video plays advertisement in other videos before. For example, a sports magazine can create a video ad which invites the audience to subscribe to your publication and video ad that can be played before other videos that have to do with sports, an interview with an athlete, some repetition of certain play a game, some sports talk program, etc.. In this way, through YouTube campaigns, advertising reaches the ideal client taking into account where they are, who they are, what their interests and demographic of a certain type. In addition, the video ad can be listed at the top of search results and in the accompanying recommendations of other videos on different subjects.
This totally changes the landscape of advertising, because advertising not only appears where there really is a potential customer that meets all requirements mercadolgicos, but also advertising begins to have a viral nature, where the advertising content itself begins to be present in the contents themselves that generate the same potential customers, thus achieving million visual impressions. Something no transmission business in prime-time advertising can be achieved with no television.
What's more, the price of video ads is quite affordable for any business and you only pay when someone sees the ad, so money is not wasted by forwarding the announcement who is not interested.
The steps for making these ads are very simple, as you only need to upload the video ad like any other video to YouTube, create an AdWords account and select who can view it, where will and money you are willing to spend to reach a certain audience and ready.
Some companies like GoPro have been so successful with YouTube campaigns that their customers are the uploaders now boasting the use of its products, or Rokenbok toy company who began to create small video stories with his toys, and now those videos account for 50 % of sales.
YouTubeis no longer just an entertainment platform! Its popularity has made companies invest in campaigns on YouTube, either to increase or to generate sales positioning.