Put your ads in front of your target market for a low cost by placing your solo ads on niche related ezine publications. You don't have to have a lot of money t do this, which is why it's so popular among marketers. Always keep in mind your primary objective - to get readers to sign up to your subscriber list. You do that by using reliable autoresponder software. The money really is in the list!

If you want your ads to be effective, make sure they have a professional look. If your ads are poorly written or contain spelling errors, the people who see it won't take it seriously. Make sure you proof read your ad twice, and spell check it so that there aren't any unknown mistakes. A poorly written or error-filled ad is enough to discredit you in the minds of the potential customers who will be reading the ezine where it appears.

Be sure you stay in contact with the ezine publisher before you send your ad to make sure everything is sorted out properly. You will need to let the publisher know if you intend to personalize your solo ad by adding the subscriber's names to the subject line or inside the ad. This is important because personalization is known to increase the response rate and make the ad more effective. It's really simple to personalize your emails this way, so check with the publisher that their email service can cope with it. Before your ad is even sent out, all these terms should have been arranged with the publisher. You can promote virtually anything, even backlink software.

Marketers who aren't opposed to offering discounts for products can really make the most of their discount offers with solo ezine advertisements. When you extend the offer only to people who subscribe to the specific ezine you're working with, it will provide even greater incentive. When it comes to conversions, even something as small as a 10 or 15% discount can bring in big results so you don't have to offer the moon. Your overall aim here is to help your prospects reach a buying decision, and by giving them a special discount, your increasing the chances of getting higher number of sales.

In summary, from the above article we come to an understanding that solo advertising is here to stay, and as an Internet marketer, you should know how to take advantage of it. Before investing in solo ads, thoroughly look into which ezines have the highest circulation and are best suited for your niche. Ezine advertising isn't really that complex, because it works like any other advertising, where the same kind of rules apply. You just need to focus on building a strong foundation so that every step you take, helps you move towards success. If you haven't advertised in an ezine before, start off any way; you might make some mistakes but ultimately it will be a learning experience. These tips are obviously great for you to use, to read about what software the author himself uses look at - SEnuke X.