Developments and other suburban neighborhoods are some of the best locations for political signs.
Unlike cities, there is an abundance of lawns that are well-suited for signs and unlike rural areas, people are close enough to one another that a lot of local, targeted voters will see the candidate's campaign signs.
Following some of these tips and tricks for putting signs out in the suburbs will increase their ability to improve candidate name recognition.
Posting Campaign Yard Signs at Development Entrances and Exits Reduces Costs For political campaigns that are trying to reduce their expenses, the entrances and exits to developments are great places for signs.
Since developments are structured to have a limited number of roads to enter and exit, oftentimes just one, residents will see these signs many times throughout the week.
The voter to sign ratio is fantastic allowing campaigns to reduce the number of signs that they are going to buy while increasing their visibility just the same.
An added benefit to this location is that there will be some traffic control device, from a yield sign to a full stop light, slowing traffic down.
Stopped drivers are in a much better and safer position to read campaign signs than drivers in motion.
Placing Signs at Development Intersections Increases Candidate Name Recognition The same reasons that apply to entrances and exits also apply to intersections in a development: * Traffic that is already going slowly in a development stops at the numerous intersections throughout a development.
This is a great time and place for voters to read election signs.
* Intersections are a follow up from the development's entrances and exits reminding voters who saw the first sign about the candidate and the office he or she is seeking.
Putting signs at intersections in developments usually means placing signs on private property.
This is a great benefit for campaigns since posting a sign at an intersection not only increases candidate name recognition but also demonstrates to voters that the candidate has popular support.
How to Target Voters in Developments Good campaign software, such as Trail Blazer, offers state of the art mapping tools that you can keep track of where your targeted voters are and where your signs are.
This means, you can determine where there are concentrations of voters but few campaigns signs.
If one of the hurdles to getting those voters' support is to increase candidate name recognition, posting signs is one strategy to improve those numbers.
Identifying supporters in those parts of the district and asking them to place a yard sign on their lawn will increase visibility in targeted neighborhoods and precincts.
This works anywhere but it's particularly easy to pinpoint in a suburban neighborhood where voters are evenly distributed, traffic control devices make it easier for voters to notice signs, and roads are laid out in a way that it's easy to isolate the best place for those specific voters to see the lawn signs.
Proceed With Caution - HOAs While there are a few states, like Texas, that have restricted a homeowner's association's ability to restrict yard sign placement on private property within the HOA, many homeowner's associations can and do place restrictions on candidate yard signs.
If the development has an HOA, it's important to figure out if there are any restrictions to where and when political campaigns can post yard signs within the development before placing them at entrances, exits, or on private property.