- 1). Set the most sought after items in the rear of the store. This forces shoppers to walk past other items that may be purchased on impulse.
- 2). Place impulse items near the cashiers. This includes toys, candy, batteries and small low-cost items that will increase the total purchase.
- 3). Place sale and bargain bins in the center of aisles. This encourages impulse purchases as customers go to essential items and back to the cashier.
- 4). Place advertised sale items near the rear of the store. This requires shoppers to pass regularly priced items to get to the sale.
- 5). Set out a limited amount of sale items. Surround the sale items with regularly priced accessories or complementary items.
- 6). Place more popular brands and more expensive brands at eye level. This encourages purchase of the higher-ticket items.
- 7). Group like items or complementary items next to each other. This encourages purchases of accessories and related items.
- 8). Set more expensive items near the front of the store. This not only encourages purchase of higher-cost items, but also encourages shoppers to purchase lower-cost items as they finish shopping since they have already selected the higher-cost items first.
- 9). Rotate stock regularly to different areas of the store. This encourages shoppers to look around for items they found during previous visits.
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