If you've spent any time doing business or looking into doing business on the internet, you understand that the power of learning how to build an email marketing list.
These people who make hundreds of thousands of dollars in a single day are only able to accomplish these amazing feats because they spent YEARS building a list.
And not just any list.
This is a list of people who like them, trust them, appreciate the value that they provide, and are therefore eager to hear their message.
It's understandable that people who are just starting out want to learn how to build an email marketing list.
If you're doing business on the internet, you MUST build a list.
The good news? Anybody can learn how to build an email marketing list full of trusting, eager, qualified prospects, just by following 4 simple steps.

1. Capture their attention.
   
2. Provide something of value to them.
   
3. Capture their information.
   
4. Create and maintain a win-win relationship.
   

In this article, How To Build An Email Marketing List Part 1, we will explore the first step - Capturing their attention.
How To Build An Email Marketing List - Step 1 - Capture their attention This is essentially what marketing is all about.
You have to be able to put your message in front of people who want to hear it.
If you can't do that, you're finished.
You could have the greatest product or service in the world - a tree that grows money, a car that runs on water, even the cure for cancer - but if you can't tell people about it, and the RIGHT people, then you simply won't be successful.
Period.
This is the first critical piece in this first step for how to build an email marketing list.
How To Build An Email Marketing List - Know Your Prospective Customers/Clients So how do you capture the attention of your prospects? First, you have to know everything about them.
You have to know what they're looking for, what they care about, what challenges they're having and what they would be looking for in terms of a solution to their problems.
Get inside the mind of your prospective clients of customers and know what they might be looking for.
Then, put yourself there.
For example, if you're selling specialty dog food, just as an example, you'll want to put yourself and your message in front of people who are looking for dog food, or buying a dog, or training a dog, or walking a dog, or dog shows.
You'll want to be aware of your competitors and even do reviews on their products, to let THEIR customers and clients see your message.
How To Build An Email Marketing List - Methods for Capturing Attention Leveraging the power of the internet, there are a multitude of ways for you to accomplish this.
You can write articles, you can make videos, you can create free online press releases, blogs, forums, social media - the list goes on.
Oh, and did I mention that all of these methods are FREE? Then there are the paid methods as well, if you have an advertising budget (which you should).
You can do PPC (pay per click) advertising, piggy back high traffic websites with banner ads, do paid classified advertising, just to name a few.
These are all different ways that you can be putting your message in front of well qualified prospects to capture their attention.
In the rest of this article series, Parts 2-4 will explain the rest of the process for how to build an email marketing list, including how to provide something of value that will be relevant to and appreciated by your prospects, how to have them voluntarily offer you their contact information, and how to create and maintain a long-lasting, win-win relationship that will serve you very well for many years to come.