Logo carries the essence of a company in the marketplace. It portrays the image of an organization and mirrors the fundamental nature of a company. Logo is used by corporations and institutions as their identity. They use this graphical illustration to promote themselves on various corporate materials. They reach out to their customers, media, vendors or government using their logo. A companys trademark plays an essential role to create first impression in the mind of customers and the public. It is instrumental in positioning a company in a marketplace. In other words, a company can reveal its vision and mission through its logo design.

A designer should consider few factors in mind while creating a companys trademark. You should design in such a way so that it divulges the nature of business of an organization. A company is able to present itself lucidly and animatedly through a professional logo. In other words, the design elements of a trademark should be able to position a company in a unique manner. A logo can closely relate to an organization. It should belong to your company reflecting the characteristics of a company. The design elements should be distinctive in appearance. A trademark should not have even the slightest resemblance with any other companys trademark. This renders unique and individualistic identity to an organization in a marketplace. It gives an impression of a reliable and credible identity to a company. An inimitable trademark also distinguishes a company from its competitors. This makes your product or service stand apart from the rest of the competitors. A viewer is able to identify a product easily and a unique logo makes a companys product attractive. A trademark should be easy and convenient to print on any type of corporate literature or stationary. A logo design software can create a simple logo for lucid and clear representation of a trademark. You should not make the designs very complex in appearance. At the same time very simple logo might give plain and unattractive appearance to a trademark. It is convenient to enlarge and decrease the size of simple logo while using for any purpose.

An artistic and innovative trademark successfully makes a product and company appear distinctive and attractive. Therefore, designing a corporate logo requires technical and artistic ability.