Business & Finance Advertising & sales & Marketing

Get better value from online print suppliers

From undertaking lots of research for numerous types of printed materials, and working in a marketing role for many years, I can honestly say that to get best value out of your printing budget, you are far better using online print suppliers for all of your marketing materials.

Buying your printed materials online is the most cost effective way to spend your budget, and with the intelligent websites that these companies have invested in, they make ordering online so simple and easy it takes a lot of the stress out of it.  Whether you are looking to have flyers, leaflets or muliti-page brochures or catalogues printed, online print companies can offer you a wide range of solutions and its easy to look on their websites and get ideas for what exactly you are after as well as sample prices to give you an idea of the costs associated with whatever finish you are considering.

As the competition between online printing companies is so fierce, you are guaranteed the best prices around and also great quality.  The other deal breakers you can strive for when trying to strike up a long term relationship with an online printing company is to see if they will give you an additional discount for repeat business.  If you talk to them about how much of a requirement you have on an annual basis, they may be able to give you a discount code to apply to your online orders.  Its always worth asking, not only will it potentially lead to even more saving for you and your budget, but it will also allow you t strike up a relationship with the company which should be beneficial to you should you need any special urgent orders or anything of that nature.

They will be open to discussing such ideas given the fact that all business is important to them, but in particular if they can secure frequent repeat business they are going to be more open to discuss your options.

These days, online shopping is the most affordable means to sourcing goods, and as the logistically companies, couriers and postal systems have joined in on this revolution, the delivery costs associated with online shopping has dramatically been reduced in the recent years.  Most online print companies can offer next day delivery on small digitally produced items such as short run business cards or flyers, and 48-72hr on larger print run items.  The charges they apply for delivery are generally very competitive and a lot cheaper than we would pay to send something of a similar size and weight as they have pre-negotiated special rates with their logistics company.

Another thing to check out are the voucher sites and discounts websites like Quidco.  They have a lot of companies signed up so that you can receive discounts, special offers and even cash back.  These savings add up throughout the year and are often gained by simply accessing the print companies website via a Quidco search.

No matter what business you are in, at some point you will have a printing requirement of some description.  Whether it is a glossy product catalogue, a quality sales brochure, business cards or leaflets or flyer printing, by sourcing these items and having them printed online, you are opening yourself up to a significant potential saving, seeing your marketing budget stretch further, which in these times every penny counts.

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