1. They are not truly customized for you.
They may pretend to be, but they don't adjust the nutrition for your age, weight,height, metabolism, or your body type.

For example, anytime you see a rounded off 2000 calorie meal plan you know you're not getting anything personalized for you, your body type or your goal.
2. They use outdated science.
Take carbohydrates for example. Carbohydrates react remarkably different in all of the various body types. I'm sure you've heard sources say Carbs are evil and other sources say carbs are good. Well, what matters is what's good for you. For certain body types certain carbohydrates can help accelerate your fat burning results when used properly, and for other body types they can kill your fat loss.

Carbohydrates provide us with energy, but they also promote the release of the hormone insulin. Certain body types release more of the potential fat storing hormone insulin than others in response to carbohydrates.

Certain body types have more fat cells than others, and certain body types are more likely to store fat when insulin is released than others.

Another example is certain body types cannot burn calories from certain foods efficiently because of a blunted heat response these body types have to those foods.

Obviously that's not good because burning calories is a big part of losing fat.

3. They sacrifice valuable metabolism boosting muscle.
Generic plans slow down your metabolism because your lean muscle mass is sacrificed.

Maintaining our lean muscle is so important because the more lean muscle we carry the more calories we burn. It's as simple as that. More lean muscle equals more fat burned.

Many people lose "weight" following generic plans, but they end up looking the exact same, with the exact same body fat percentage, but a smaller version of themselves, as you see here.

That's not what you want right?

Generic approaches are like playing the lottery when it comes to your fat loss results. When following a generic plan, you're really just guessing and hoping your taking in the right food, in the right amount at the right time for your body type to optimally burn fat without sacrificing lean muscle.

I mean what do you really think the odds are that is happening. That you're just guessing right all day? The odds are not good. Plain and simple generic approaches leave you spinning your wheels and looking the same week after week like most people do.

This is why there is not a professional bodybuilder, fitness model or celebrity in the world that accomplished a remarkable transformation blindly following a generic plan. They always have a nutrition approach that is customized to them.

I'm sure you can see why these people invest huge amounts in cutting edge, personal nutrition coaches.

Imagine having your own celebrity nutritionist showing you exactly what foods to eat, in what amounts, and when every single day to skyrocket your metabolism and ensure life-changing fat loss.

Imagine if you could have these exact advantages the celebrities have without having it dependent upon your fame or bank account.

Well, today you can.