MSG Varsity has selected Thawpr Inc., to deliver mobile video content for its sports / academic related video content. MSG Varsity is engaged in offering a multi-suite of video services that comprise topnotch interactive service, complete online destination, 24 hours a week award winning HD TV network services catering to the academics and high school sports activities in the tri-state area. Thawpr Inc. is engaged in offering branded video content suitable for mobiles.

Bruce Goldstein, Chief Executive Officer at Thwapr expressed happiness over the deal and said it is great to have alliance with MSG Varsity. MSG Varsity offers good quality content of various sports / academic episodes that has consistent following of parents and students alike. The deal will help MSG Varsity to reach more audience and offer more value to their customers.

Under the deal, Thwapr will provide good quality content through video subscription service to the customers of MSG Varsity on daily basis. In order to avail this mobile video content, the consumers need to send SMS with message such as €MSGVWE€, MSGVNYC€, €MSGVLI€, €MSGVNJ€, €MSGVCT€ or €MSGVHV€ to the code 757575. In return, the fans will be provided with important points of high school events / sports specific to each of the regions of MSG Varsity in high quality video format. The video content is offered for free. However, the fans will have to pay standard SMS charges to their respective mobile phone service provider.

Thawpr Inc. delivers the video clips in the branded format of MSG Varsity's landing page with a link to download the new app for their respective mobiles such as iPod Touch, iPhone or iPad. The fans can also watch more videos or order optimum ones. Teachers, parents and students are welcomed to subscribe to the video highlights on mobile for free through QR Codes, online promotions, broadcasts or other keywords specified in the printed media.

Universal video links are used in the SMS video subscription services so that every video enabled mobile device can play the video clip in North America. The video clips can include ads and call to action button of the respective brands.

MSG Varsity broadcasted videos are offered only through the cable and can't be watched through satellite. Its video contents are offered to almost three million homes in New York. More information about this brand can be checked at http://www.msgvarsity.com.

Information about Thwapr Inc.
Thwapr Inc., was established in the year 2007 by pioneers from MTV, Avid and Apple to allow brands to offer high quality video content to mobiles and increase its reach to millions of customers. The company's patent pending technology has revolutionized the mobile video and enabled video sharing on web enabled mobile devices. More information about the company can be checked at http://www.twitter.com/thwapr or http://www.facebook.com/thwapr.