Many Network Marketers wonder why they should ever focus on SEO as a lead generation technique.
Especially, when they can just throw an ad up on Google or an ezine and instantly get traffic to their site (SEO takes time before you see any traffic).
I have no objections to using paid advertising and have heard 100's of success stories from people effectively using it to generate tons of leads.
On the other hand, one downfall to using paid advertising methods such as Google AdSense and ezines, is that once you stop paying for the advertising, your traffic stops.
If you can learn the art of SEO, it will pay you dividends long after the fact.
You do the work once and bear the fruits of your labors (in the form of more leads and sales) for years to come.
Isn't that what network marketers are all about anyway?...
Enhance Your Credibility with SEO Whenever I type in a keyword to a search engine and access a web page from the SE listing, I can't help but assume the site is an authority and credible.
Especially, if the site has lots of content contained within it.
Search engine spiders have hundreds of ways of measuring the quality and value of a websites' content.
They continuously get better at recognizing which sites people are gaining value from, and which ones are causing people to hit the back button on their browser.
If you can get your content to rank high on the search engines, it enhances your credibility one hundred fold.
People are automatically going to assume you're a credible expert on that subject just by the very fact that you're online and ranking high.
Not only that, you can feel good knowing that if you're ranking high people are responding positively to your content.