Online advertising or internet marketing trend began in the year 1994 where companies opted to publish and market their products and services on the World Wide Web. This way of marketing proved to very beneficial in the initial years of implementation and returned increasing sales and revenues to the businesses. The online marketing trend regained its momentum again in the year 2004 with the introduction of €Web 2.0', a business model on the cyberspace.

With the changing time marketing also slowly crept onto the internet platform. There were an increasing number of businesses that emerged providing the buying and selling of publishing space on the web pages. This form of online marketing comes very useful for publishing of information and content that is not limited to any geography or time. Also a great number of customers can be targeted within a small marketing budget.

There are several types of online advertising models that can help the business to grow by marketing effectively on the cyberspace. Some of the types are as follows:

€ Local Listings:
Local Listings are free of cost and are very much essential for all the local businesses. If you have a physical location for your business, you must take full advantage by claiming the business on Google Places, along with placing information to Yahoo Local, YellowPages.com, and Bing Local etc. By doing so, you will convince the search engines that your business exists and also to the users.
€ Advertising Pay Per Click:
Advertising Pay Per Click or Advertising PPC is a type of marketing strategy that directs traffic to the websites, in which advertisers have to pay the publisher whenever the ad is clicked by the internet user. This model allows selecting and choosing when to display ads for the product or service based on potential customers searched keywords. This form of marketing is very much useful for marketing of the products and services in a short span of time.

€ Contextual Advertising:
Contextual advertising is a form of online marketing used for the advertisements that appear on websites and other media channels, such as mobile browsers. Here the advertisements are selected and displayed by automated systems based on the type of content searched by the user. Contextual ads give the ability to target a specific range of demographic that can fit under your customer profile.

€ Display Advertising:
Display Advertising is a type of online marketing that generally contains text, logos, static images, photographs, flash, video, location maps, and other similar multimedia items and appear on the web pages in the form of web banners.

€ Mobile advertising:
Mobile is becoming a bigger medium for targeted ads as phones and tablets with IOS and Android mobile operating systems are becoming huge popular. Mobile marketing can include SMS messaging and mobile targeted ads and this medium can reach millions of users with a simple click of a button.

€ Affiliate Marketing:
Affiliate marketing can be a great way to make sales from online business. This form of marketing is a way of outsourcing the sales staff to users who are selling your product for a small commission per sale.

€ Social Networking:
Social media platforms such as Facebook, Twitter, and MySpace offer web related ad options that allow a variety of ways to market and reach a niche audience and focus their attention to your products and services. Social media ads are proving to be highly convertible in today's world.

Certainly, a clear advantage that consumers get with online advertising medium over the traditional way is the control they get over the product, for choosing whether to check it out or not. Hence, this can be the best way to advertise on the World Wide Web.