When creating an online business website most people may not think about the planning that is needed in creating the pages that will lead to traffic from the search engines when your site is ready to go live.
Optimizing your pages for the search engines is a must of you want to get free traffic and be ranked in the top 10 positions.
Luckily, you can still optimize your pages even if you've already created your website.
Here are some ways that you can make your online business website SEO friendly.
Add A Site Map To Your Website The single most reason that people visit your website is because they are looking for information.
They can find it the better.
If they can find it on your site you might be able to market your products to them successfully.
If your site is hard to navigate they will simply look for the information some where else.
Site maps makes it easier for visitors to navigate your website because it organizes all of the links on your website on one page for quick reference.
The format of a site map also allows you to get all of your site pages indexed in the search engines just by submitting one page, your site map.
The more pages you have indexed in the search engines the more change that can potentially be searched.
Create Keyword Rich Pages The key to creating keyword rich pages is to focus on one topic per page.
If one of your web pages sold digital cameras then it would be best for you to use that word throughout the content on that page.
In the past over using a keyword on a web page would get you penalized, but the opposite is true today.
The easiest way to navigate how many keywords you should use per page is to allow the word to be used naturally throughout the content and not try to over stuff the page with keywords.
Another aspect of creating keyword rich pages for your online business website is to use the keyword itself as the name of the page.
For example, your page on digital cameras would be just as it is read - 'digital-cameras.
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Use The Proper Tags On Your Web Pages The two types of tags that search engines use to rank your website are the title tag and the description tag.
The title tag is the wording shown in the blue bar at the top of your web browser.
Search engines see this first and rank your site based on this so it only makes sense that the title tag should contain your most relevant keywords.
It should also make sense as a title and not just be a keyword phrase.
This is important because search engines will use this as the title for your listing.
The description tag is the content that appears under your website title in the search engines and serves as a description to your website to potential visitors.
Search engines also place a lot of weight on the content of your description when deciding how to rank your site, so it should also contain your primary keywords at least once or twice throughout.
Using these tips of on page optimization on co-operation with off page marketing methods such as article and directory submission and you will be sure to see your website creeping higher and higher up the search engine ranks.
Good luck!