Have you ever seen a big sport star choke under the pressure? When there's a big moment where a single action will mean the difference between winning and losing.
Some athletes have the mental ability to withstand the pressure and perform regardless while others choke and mess it up.
Not only is this devastating for the fans, but its devastating for the athlete.
The same goes for guys who suffer from performance anxiety.
The moment is on.
There are big expectations from both yourself and your partner.
Maybe you even had a romantic evening, but when it gets to the important part of the evening you fail to deliver.
Whether it be premature ejaculation or erectile dysfunction it can be devastating to your male ego.
Disappointing yourself and disappointing your lover can be very discouraging and in some cases it can even lead to guys avoiding sex altogether.
This is one problem you need to stop as soon as possible.
Because its self reinforcing it tends to aggravate itself and the longer you let it happen the bigger it becomes.
In the case of premature ejaculation there are quite a few things you can do.
This is not a permanent or a medical problem but simply a mental issue that you can correct.
If you want to overcome performance anxiety you need to slowly but surely correct the problem.
The key is to prove to yourself that you can.
Just like the negative side of it is self reinforcing, so is the positive side.
You might want to invest in some guide to help you retrain yourself for ejaculation.
In most cases its simply the result of a bad habit and not learning how to control the ejaculation reflex.
There are several exercises you can use to help you get control over it again.
If you are on any permanent medication you should speak to your doctor because a lot of medications are known to have long term effects on sexual performance.
More than anything the problem is mental and the best way to correct it is not with medication or some magical new cream.