So you've got a product that promises to be the best thing since the introduction of the George Foreman Grill. It's sure to sell a million units, if only you can just get the word out to your potential customers. This is where marketing comes in.

There's the old Hollywood saying that there is no such thing as bad publicity. Marketing is similar in that the worst marketing is the marketing you never do. No one expects a start up entrepreneur to have a massive marketing budget, but there are many forms of marketing that cost little or nothing. As your business grows, so can your marketing budget. Before you know it, your company will be sponsoring the Superbowl halftime show. Here are a few types of low-cost internet marketing to get you started.

Internet marketing is a proven performer. Just ask Google. The time has arrived in which most people use the internet as their primary source of information, especially when they are looking for something specific. Marketing on the internet can run the gamut from being absolutely free, as in posting on message boards, placing free web pages, etc. to multimillion dollar campaigns using the help of internet marketing firms. Regardless of what you are selling, the internet should play a major role in your marketing strategy.

Affiliate marketing is a type of internet marketing where you pay people a percentage of each sale they make through their sites. This is the modern form of the sales commission and can make you money without costing you any effort. Affiliate marketing is one of the most successful strategies available online.

Free video advertisements can be placed on free sites such as YouTube and can receive millions of hits. Links to these videos can be peppered around the net for maximum exposure. Use a little creativity and you could get millions of views in just a few days if the video goes viral.

If you have a product that falls into a certain niche and have a little more budget to work with, you can place banner ads on popular websites that cater to your particular niche. The sites already have the traffic established and your ad will be viewed by each person that visits the site.

Email marketing is another cheap form of internet marketing. Customer lists can be purchased or you can begin to build your own through current customers or potential customers. New products can quickly be announced. You can go a step further by creating a newsletter that provides customers with not only new product offers but also with other useful info. They will be more likely to read this type of email marketing.

Don't forget to build your webpage. For just a few dollars a year you can have a custom domain and server space to host a variety of content. If you are put off by the complexity, many companies exist that will design a great webpage for a reasonable rate. But don't be afraid to dive in yourself. Even a simple website is better than nothing and can be designed by anyone with basic computer skills and a will to succeed.