Do you remember the first time you felt the craniosacral rhythm? That may have been a defining moment for you.
The whisper of that mysterious sensation coupled with a serving heart draws many talented therapists into this rich and rewarding profession.
But here's the catch: Being a natural therapist doesn't mean you naturally know how to grow a successful practice.
Fortunately, everything you need to prosper professionally is already inside of you.
Like a seed, it's just waiting to burst forth and blossom.
Follow these 10 essential steps in the CranioSacral Success™ Marketing System.
You'll gain the confidence and communication skills to fill your practice with joy.
Step 1: Align With Your Magnetic Mindset With so much hype about the Law of Attraction, it's easy to pass this off as fluff.
But aligning yourself with a productive attitude that opens your mind to greater possibilities truly is the most powerful way to kick-start your practice-growing process.
Tap into your natural creativity.
Learn simple tools to release your inner blocks and limiting beliefs.
Take inspired action.
Then when you reach your goals...
celebrate! Step 2: Author Your Ideal Life No matter how dedicated a therapist you are, your practice shouldn't become your life; it's here to serve your life.
Before you decide what you want in your practice in 3 months, take time to determine what you want in your life in 3 years.
When you finally have the practice of your dreams, you want to be sure it leads directly to the life you most want to live.
Step 3: Design Your Perfect Practice Here are two of the most powerful words you'll ever declare: "I choose.
" You have the ability to select every single element of your ideal practice.
The hours you keep, the fees you charge, the types of clients you see...
these factors and more are all in your control when it comes to your privilege of choice.
So clarify your desires in vivid detail.
Bring all your senses into it.
This is your dream.
Make it worth your while.
Step 4: Mine Your Gifts, Strengths and Values The Upledger Institute alone has trained some 100,000 CranioSacral Therapists.
Yet you each have a unique constellation of gifts, strengths and values that makes your way of doing things - and what you want to achieve - solely your own.
Take time to define the things you love and love doing.
Then you'll have the foundational building blocks to ensure long-lasting fulfillment.
Step 5: Awaken Your Soul Purpose As effective as CranioSacral Therapy is, clients don't come to you for what you're doing.
They come to you for who you're being.
You have a unique essence about you, a quality you were born to give and receive.
Like a tuning fork, that quality rings out a particular note that can be heard by those who most need it.
Treasuring your gifts develops your "soul-esteem" and boosts your self-worth.
And in business, Self-Worth = Net-Worth.
Step 6: Shift Your Marketing Mindset Do you still think marketing is about self-promotion? Then you'll love this: Therapists succeed when they shift their marketing mindset from selling to serving.
Putting the needs of your prospects before self-promotion takes the pressure off.
That's when your marketing becomes far more effective, enjoyable and stress-free.
Step 7: Set SMART Goals and Intentions One of the secrets to becoming a successful therapist is to treat your patients like the sensitive practitioner you are - but treat your practice like a smart business owner.
Learn how to turn your good intentions into business goals you can actually reach.
For instructions, visit http://www.
craniosacralsuccess.
com and go to the "Free Newsletter" page.
Scroll down to the article called "Funnel Your Good Intentions Into SMART Results.
" You'll take away a powerful productivity tool that guides you from inspiration to completion every time.
Step 8: Create a Motivational Marketing Message This may come as a shock, but your marketing message shouldn't be about you, CranioSacral Therapy or any other modality.
Instead it should focus on "What's In It For Me" from your prospect's point of view.
Stop talking about services and start focusing on solutions.
Then you'll be communicating in a way that motivates people to seek you out.
Step 9: Craft Your Signature Marketing Materials Once you've created your Motivational Marketing Message, you have everything you need to craft compelling marketing materials.
Your website, referral program, even business cards can all multiply the impact of your marketing message - and inspire your ideal clients to contact you.
Step 10: Romance Your Ideal Clients Once you've taken the time to build a solid relationship with yourself, you're more than ready to reach out to prospects who would make perfect patients for you.
Fortunately, it's easier than ever.
Whether you offer e-mail articles or healthcare tips - or hand-written cards that share your compassion, your wisdom and your support - you have high-tech and high-touch tools to attract those who can enrich your practice the most.
Now you're on your way to becoming a prosperous CranioSacral Therapist.
By tapping your own unique rhythm and gifts, growing your practice is far more natural.
And filling it can be a joy.