The main reason behind the popularity of Gourmet coffee is that the Americans love specialty and espresso coffee drinks. It is quite common to find coffee houses dealing with these types of rich beverages in most of the major cities in this country. So, do you know, who is behind these trends in the industry? Let us find out here:

Senior citizens: According to a recent study, it was found that most of the drinkers of this beverage between the age group of 25-29 have increased their consumption of this drink outside their home. When talking about the people coming under the age group of 30-59, there is a considerable increase in the number of people having it. On the other hand, senior citizens form the biggest boom and it was found that people falling under senior citizen category having this beverage has increased from 9-14 percent.

Most of the senior citizens are attracted towards the shops dealing with rich coffee because of the comfort and relaxation they can get and also they are able to get their favorite beverage at the best cost as well. Also, this habit gives them the opportunity to socialize with their friends. There are stores selling them at the best cost and so seniors with fixed income are attracted.

Hispanic consumers: Latino community is another booming market for this drink. People falling under this community are opening coffee shops in larger numbers, thereby they are providing greater opportunity for the general public to get their favorite beverage. Even, some of the stores are selling drinks that cannot be found elsewhere. Some rare varieties like kopi Luwak are bought by them from online stores for selling the best tasting gourmet coffee to their customers. Even, individual purchasers can consume this type of rich coffee via online by sitting at the comfort of their home.

Specialty beverages: This category includes blended frappuccinos and iced drinks and it is this category that has exploded in sales recently. Generally, most of the Americans enjoy this type of beverage all through the year and not in summer alone. Even, some of them opt for iced coffee during colder months just because of the great flavor they are able to get in the chill weather.

Another reason behind the popularity is the espresso, which itself has solidified this industry by creating a number of beverages that are unique to each shop.  So, select a reliable online store providing free shipping of rich and rare coffee and enjoy the mouth watering taste.