With 3 million mobile websites compared to about 266 million desktop websites, mobile advertising has not taken root as fast as it should be.
One of the main reasons is that most business owners are yet to fully understand the unique advantages of mobile advertising.
Here's are 7 reasons why you should embrace mobile advertising...
1.
Quick response time.
The average message is read within 4 minutes and the open rates are as high as 97%.
Building a mobile subscriber list is easier and faster even for a new business startup unlike Internet.
And if you use short codes number, your operation will be automated giving peace and joy.
2.
Long usage hours.
The average phone user has his device within arms reach 24 hours a day.
Assuming eight hours of sleep per day, then you have about 5,840 hours per year to reach your prospect.
In fact, research show that teenagers sleep with their phones ready to respond to text messages any time of the night.
3.
Wide reach.
More people now own mobile phones than PCs and TVs combined.
That means it easier to reach people with mobile than Internet and TV.
And besides mobile advertising gets better attention than Internet both in developed and developing countries.
You can reach people at the airport transit launch, train station or during lunchtime.
Which is not the case with personal emails that are read at night if the mood and time allows.
4.
Easily engages recipients.
Users find it easier to respond to text messages than emails of TV and newspaper ads.
Text is spontaneous and as an advertiser you can know the reception of an offer within minutes.
Besides, users rarely share phones.
That implies that messages get to the targeted recipient quickly.
And currently there no spam filters for text messages.
5.
Lower cost.
If you were to launch an SMS campaign on your subscribers, you would incur lower costs per response than other mediums.
Even if email is almost free, open rates and the attention it gets is very poor.
TV and newspaper ads are too expensive and beyond the reach of small businesses and there is no guarantee of response.
6.
Current trends favor mobile advertising.
There more people getting connected and in the US were moving closer to 100% penetration.
Smartphones devices that can view mobile websites well are growing in the market.
And this makes mobile advertising more admirable than ever before.
7.
Personalizing relationship.
It is far easier to personalize a campaign with mobile advertising than other mediums.
If you hold a well design campaign, it is easy to know customer's preferences, headsets and even gender, which will greatly help in subsequent campaigns.
There is nothing as good as a person receiving a text that is addressed to his name offering just what he was looking for.
For instance, a mother receiving offers for his children clothes when she has just needed them.
Or a college girl receiving lunch coupons at 11:30 am when she is thinking about lunch.