Social media marketing is taking modern businesses by storm.
It is so popular these days that everyone, from small business to large enterprises, are starting to look into the potential that it offers.
So why has this taken the business world over? Social media marketing is based on the internet, and we all know that much of today's spending (and thinking) population is online almost everyday.
Thus, this platform is one way to reach a company's target market.
More importantly, unlike the more traditional forms of media, internet-based media makes instant interaction possible.
This just might be its greatest strength.
Whereas traditional forms of media (i.
e.
television, print, and radio) only allows for a one-sided conversation or giving out of information, the internet allows for people to actually ask questions, pry deeper into the product, and choose to respond to certain marketing tools and strategies.
Thus, a marketer's work is actually simplified as their target market is more defined when it comes to their internet usage.
To illustrate, people who frequent blogs about cars are obviously interested in the subject matter.
So it would make sense for a store that sells car parts and products to advertise on such blogs.
However, it does not stop there, the blog administrator may actually identify what time most people open the said blog, where they come from (geographically), and which sites led them to the blog.
This information may then be used to properly target a particular market placing marketing tools in certain web spaces at certain times of the day.
As one marketer would probably realize by now, social media marketing is not very different from traditional forms of marketing.
Yes, it still follows the same rules, the same ideologies, and the same strategies; only, all these are translated in digital form.
The key here is translating what one already knows about marketing (in general) and applying those bits of knowledge on the internet to effectively and efficiently push one's product.