In a normal brick and mortar business, having a large fan base will ensure steady profit and growth for any business.
This is very similar to having a presence on Facebook Fan Page and has the same purpose, growing your business.
First of all, Facebook Fan Pages are free.
It is very easy to set up and you can use the fan page to build up your fan base, keep track of them, and best of all you can also message all immediately with a click of a button.
Imagine how tough it is to send 10000 mails targeted with their name the normal way but with Facebook Fan Page, one can ensure all emails go straight into their mail box within seconds.
Some of the benefits of having a Facebook Fan Page for your business is you can engage your customers and audience regularly and in compelling ways.
However, there is a fine line between promoting and spamming and business owner must use this feature wisely.
Another benefit is you can encourage your fans or customers to provide positive feedbacks about your business.
Once they do that, all their friends can see their comment and your products or services and this will build up trust to your brand.
You can also provide your customers and potential customers with an accurate source of information about the business, such as email address, product details and upcoming promotion.
By having a Facebook Fan Page also, it will help customers locate you easier when they are browsing the search engine.
Knowing all these, go ahead and set up a page for your business now.
It can be a little daunting at first, but the more effort you put to build your business online, the more benefits you will achieve in the long run.