Are you confused by everything you hear daily about social networks and their application in the field of entrepreneurship and business promotion? Has your company established some form of presence in the abundant world of social networking, but you still don't quite understand the reasoning behind it? Does it seem to you that social networks are very similar to each other? Or worse, do they not look anything alike and their concept is unclear? Don't worry; you are not the only one.
The truth is that everything written and said every day on social networks can be confusing and bewildering.
So, to survive, the best recommendation is to open your mind and use reason to select the best information, something that can be applied to the personal or business environment.
If it helps, I want to tell you that every day I wonder what social networks are good for and often do not understand what I see on Twitter, Facebook or LinkedIn.
Again, do not worry you are not the only one confused.
Let us imagine you are starting your business and want to get on the bandwagon of "social media" and as stated earlier, you do not know how or do not really understand them.
Well, here we will talk briefly about Twitter, Facebook and LinkedIn, the three social networks that I have spent some time with and have gradually come to understand.
To clarify, I will only comment on these services, since each of these pages could by itself generate rivers and streams of information.
Twitter: Conciseness and Demand Twitter is a selective social network.
One does not have to have special attributes or be spectacularly beautiful (as in BeautifulPeople.
com) to be accepted.
Nor is it true that you have to be a star or someone famous for Twitter (as the act of publishing through this network indicates), but what we do recommend you do is throw in your hat and post something if your goal is to gain followers for you or your company.
True, you can say on Twitter that you are bathing or getting ready to go to the movies, but what fans expect on Twitter is that you give them something that matters to them.
Those tweets can cause a smile or a comment from a friend, but they don't bring about followers, unless the person who follows you is a stalker or a bully.
Also: if you open a Twitter account for your company you can start inviting your friends and relatives to continue expanding your message, but if you want to have followers of some kind of quality, don't be stingy, and this includes not only promotions, but also information, and good ideas.
Think about whom your followers are, who would be reading your tweets.
This gives you an idea of what to publish and the resources that can be shared through the network to start having influence.
For me, Twitter is the network that best reflects the influence you (or your company) have on a group of people or potential market.
If you want your business name to start to resonate, start following people of influence, re tweet (re post what someone else has already said), to provide current information that can serve anyone.
This will bear results.
Begin to express opinions, because the message you choose for your tweets will reach potential supporters and people interested in these issues and this opens the door to followers.
Facebook, the fascination of the masses Facebook is perhaps one of the tools most useful in public relations today.
It is a tool to connect with other influential people that also have a wonderful advantage: it's free.
Most people use Facebook to connect with childhood friends or new friends.
However, the fact that you can find people and ask to be friends without the restrictions of LinkedIn provides a wonderful opportunity to broaden the horizon of possible renowned contacts.
To be honest, I know that both celebrity personalities and important people who have Facebook accounts use them to deliver beyond one-way communication, but getting an answer when you send a message can be difficult.
Another complex element of Facebook is getting friends to comment on your publications.
My experience tells me that they are only going to do it if you are really an influential person in that circle, so you have to think about how your company, and in this case you may be influential in the circles that impact plans.
Creativity is fundamental here, but the key is to know your friends, your market, and know what they are and are not looking for.
Facebook can be a great tool to implement a smart public relations campaign segmented by stakeholders.
You can segment your friends by city or geographic location or area of work (press, politicians, entrepreneurs, opinion makers among others) so you can ensure you are capturing the attention of people who can help you replicate your message, bypassing traditional media.
Another item to consider with Facebook is the difficulty of really knowing who the person is that you are adding, but like in everything, you can be selective and build a network of people who are really influential.
LinkedIn: the vast network of opportunities LinkedIn is an application that has been in sharp ascent.
From its beginnings of offering jobs that might be interesting according to your professional profile, the network has been making improvements and now offers even the possibility of micro blogging, like Twitter.
From the professional point of view, LinkedIn allows you to find customers for your product or service, but you can only establish contact (in theory) with people you have been involved with in some way.
LinkedIn is very interesting when you participate in fairs and exhibitions, as you can search for people by email and start to maintain contact with them.
As a company, LinkedIn provides the ability to create profiles for companies to link employees within the network and advertise to gain followers.
As with everything else, you should be cautious, because you do not want to poorly affect your personal or professional reputation.
LinkedIn is an interesting tool to grow within the business world.
Pay attention to news content.
The network analyzes your profile and delivers tailor-made content.
Information is always in abundance.