Many methods exist for making a business's sales message known.
Platforms such as television advertising, radio broadcasting, and print advertising are all effective, but they are also often too expensive and out of reach for many businesses that are on a small budget.
Promotional marketing is the perfect solution for organizations that find themselves in this situation.
This method of marketing is inexpensive, effective, and allows you to identify a specific, target audience that you can reach out to in a specific way.
For the uninitiated, promotional marketing involves the use of products that have been customized with a company's logo or sales message.
These items can then be given away as gifts, establishing a connection between your company and the recipient, so that in the future, when they have a need for your products and services, they will see the item and be reminded of you.
Literally thousands of products exist that can be utilized as part of a promotional marketing campaign.
Everything from custom bottle openers, which are perfect for businesses in the hospitality industry, to imprinted snow scrapers are available.
For those that are new to this form of marketing, it can often be difficult to identify the perfect gift for a target audience.
In this article, we discuss promotional coasters, and how they can be of assistance to your company.
Custom coasters are an ideal vehicle for promotional marketing purposes, as they, by definition, are designed to be left sitting on a table or desk, easy to see and ready to be used.
By simply adding your personalized logo, artwork, or sales message, you can create an inexpensive platform that will serve as a constant reminder of you to the individuals you choose to give this gift to.
Promotional coasters exist in all cost brackets, so no matter the size of your company's budget, you can easily find a product in this category that is perfectly suited for your needs.
Cheap, disposable, cardboard coasters are available.
These products have a limited lifespan, and are perfect for restaurants and bars.
Other, more durable options, also exist.
Heavy, brass coasters are the perfect gifts for business executives.
These beautifully designed products are attractive and have an obvious, inherent value to them.
These products have a heft to them, and serve as a sort of decoration, proudly displayed on the recipient's desktop.
You can optionally choose to add a custom leather insert to the coaster for a nice added touch.
Paper-based cardboard coasters can have a full-color imprint added to them for a minimal added cost.
These coasters are the perfect advertising vehicle for companies that want to make a bold statement with a bright, vivid, full-color advertising message.