Coupons are one way of getting visitors to your site and attracting the right kind of customer.
In today's competitive market, we need to be proactive and make sure that we always offer something of great value to our customers.
Coupons don't have to be something which invites customers to actually buy a product or service, as such.
They can also be used to attract customers to your business, by offering something for free.
Social media sites are a very good way of getting customers to your website, through for example some sort of an offer or coupon.
Sites like Facebook, are a good example, but there are plenty of other ways to use coupons.
We only have to look at online advertising, to see exactly how valuable and powerful, coupons can actually be.
A lot of advertising sites actually allow you to insert a coupon into your advert and thereby attract customers to your site.
Many of these advertising sites are also free and allow you as a business to advertise, free of charge.
If we look in more detail at social media sites, and particularly sites that allow you to create a special mini website or iFrame - we can see exactly how this idea of a coupon actuallyworks and how besides getting customers to your website, you also will capture their name and email, for any future marketing.
Before actually jumping straight in to offering a coupon, you need to think very carefully about what you are actually offering.
Are you offering a discount for a product or products that you sell online? Are you offering a free report about the service or services that you provide? Or are you just trying to give something away for free, in order to get hold of your potential customer's names and email addresses? Remember that the best way forward here is to offer value and a good service, always make sure that your potential customer will benefit 100% from what you have on offer - be it a free service or a discount voucher.
Coupons are also a very good idea, when doing a pre-launch of a website.
By creating a landing page or a capture page, which is a one page website, separate from your main website, you are attracting customers and getting them ready for the launch of your new site.
This can be a very powerful way of attracting new customers and if done correctly can really explode your online business.
So just to recap - using coupons is a good idea.
Using coupons can help you attract customers to your site.
But using coupons correctly and effectively will be the main difference between ultimate success and failure.