When you look at a list of niches for membership sites, they tend to look like things or activities.
For example: golf, weight loss, salsa dancing, horses, saltwater fishing, and wedding planning are all possible niches for membership sites and look like things.
Here's the key: stop looking at niches as things and start looking at them as people you can serve.
It may seem like semantics, but if you take this seriously, it's a big shift in thinking.
After all, you'll need to get real people to reach into their wallets and pay you, so you need to start thinking this way.
Let's take horses as an example.
Odds are that no actual horses will join your membership site.
They can't read, and their hooves are way too big for the keyboard.
If you do a site about horses, you'll need to get people to join it.
What type of people? Obviously, people who like horses, such as horseback riders, horse breeders, jockeys, or fans of horse racing.
Do you see how looking at people gives us a list of sub-niches? When you break down a niche this way, it often reveals itself to be a collection of niches.
You might find it's better to choose one of those sub-niches.
Each of those groups listed above would want different content.
Someone who watches racing would not necessarily be interested in horse care or riding tips like the others would be.
Instead they'd want info on racing, how to pick winners, and so on.
A classic mistake is to pick a general subject like horses, then cram anything you can find on the subject into your membership site.
Do you see how it works much better to target one (or more) of those sub-groups of people and give them what they want, rather than stuff in a lot of things they may not care about? Once you do a little research on the niche, it's pretty easy to do this.
Write this on a piece of paper and put it where you will see it often: "Stop looking at niches as things and start looking at them as people I can serve.
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