Running shoes are specifically designed for runners and for that reason you should not only choose your shoes because you like the design best.
Rather look at your running shoes as very important piece of equipment and consider them an investment for your aerobic activities.
Here are some guideline for buying the right running shoes aimed at folks new to running.
Where do you run? When you are running a lot on concrete and other hard undergrounds, buy shoes that have good supports.
This way you'll reduce the high impact on your knees.
Another idea is to run on soft undergrounds, it is more fun anyway.
There is a nice park or forest trail somewhere nearby, right? What is the best time to buy running shoes? The best time to buy your running shoes is in the afternoon.
After walking the whole day your feet have expanded, -just like they do when you are actually running.
This way you'll avoid buying shoes that are too small.
The right shoe for your feet! Do not buy generic fabricated shoes when you are planning to run seriously.
The perfect running shoes have fit to your feet, -or to be more specific: they have to fit the arches of your feet.
If you do not know what shoe suits your needs best, ask the sales assistant for guidance.
Say "Goodbye!" if he doesn't seem to have a clue what you are talking about and check out another store.
When to buy a new pair of running shoes? A rule of thumb is that it's time for a new pair of shoes after about 500 miles.
But if your current shoes start to wear out before this magic mark, consider to visit your local shoe store earlier.