Business & Finance Electronic Commerce

Help Your Affiliates to Succeed

After the completion of your product, your concentration should be on driving traffic to your sales page...
without traffic there is no one to sell to.
But, not only will you be driving traffic to your sales page...
any affiliates that pick up your product to promote will also be driving traffic to your sales page.
Taking care to guarantee that your affiliates will have all the right tools to work with is imperative to your success.
Affiliates are there to help you make money...
and, to make money for themselves by promoting and selling your product.
That is what affiliates specialize in.
But, its up to you to make sure you have an excellent affiliates page set up ahead of time to take care of any needs they may have in their promotions.
Essentially your affiliates page will include all the different types of tools that your affiliates may put to use in their promotions of your product.
At first, creating these tools and setting up your page may seem time consuming, but the effort will pay off in the end with sales.
Since each affiliate will come to the plate with different ideas of how to promote, you must provide an assortment of marketing tools so they can pick and choose based on their style of marketing.
Some affiliates prefer pixel banners, while others will only use your blog posts or email campaigns.
Catering to everyone is the key to success.
The easiest way to understand what should be included on an affiliates page if you have never created one before is to check out and study what other marketers have created.
Take a look at their affiliates page...
notice how they set it up.
Not only does it include tools for their promotions, but there will be reminders as to why they should be your affiliate.
Study these examples and take note of what kind of support they offer and if there is a blog or forum that affiliates are directed to for instruction on how to succeed.
There are many tools and tips you can make available:
  • keywords link cloaker (so no one steals their commission)
  • articles they can use
  • free reports they can distribute
  • ebook covers (graphics)
  • brandable PDF's (to brand with their own links)
  • banners in different sizes
  • testimonial ads...
    different shapes and sizes
  • emails to send to their autoresponder list
  • blog posts to grab and place on their blog
  • video interviews and product reviews
  • signature links to use whenever they post somewhere linking back to your sales page
It would be almost impossible to offer every one of these tools, but the more tools you make available, the more affiliates you will attract.
Affiliates are busy people and do not have time to create these tools for every product they want to promote.
Obviously they are going to promote products that offer the most support...
products that make it easy for them to get their job done.
Furthermore, if you have any hopes of landing some big name affiliates to promote your product to their huge lists, then understand that they will expect you to have these tools readily available.
Once you've taken care of the seasoned affiliate, don't forget about the newbie affiliate.
You just never know how successful this new affiliate may become.
Don't assume that every affiliate will know the procedures.
Help them out...
be their friend.
Make it easy for all of them by providing a checklist of things for them to do.
Include things such as: 1) Show them where to get a Clickbank ID if they do not already have one.
2) Explain in detail how they use your blog posts, emails and other tools 3) Include an opt-in for your affiliates so that you can inform them of any future launches you will have.
Basically make it easy for them.
You should always have a separate email address set up for them to reach you.
Remember, your affiliates are the life blood of your product.
Treat them well!
Launching your own product can be one of the most exciting things you will ever do.
Making sure your affiliates are well taken care of could mean the difference between a successful product or one that lies dormant on Clickbank.

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