It is common awareness that far more people fail at doing business online than succeed. Only roughly 20% of all new businesses in the US make it through more than a few years. There are too many reasons why businesses fail, and of course many of them will never be known.

But if there was any one single biggest reason for failure, it would be making mistakes and miscalculation of all kinds. Quite often people are wrong when they come to the online business table in the first place. But when it is all said and done, it really isn't going to matter what caused it; but rather the end result is enough for most people.

Perhaps most people will naturally think that giving customers the greatest number of options is a good idea. Since most of us also like choices, there is a right time and place for offering them as marketers. Giving people a range of options frequently tends to be a flawed strategy if you want to make sales. The greatest approach is to avoid showing a menu of choices for your readers. You see, it has to do with human nature - in certain circumstances people have a hard time with decision making. Regrettably, that very much is true when it comes to deciding what to buy. They can become so indecisive that the very common outcome is nothing is bought!

If you can be correctly described as being, cheap, then that is okay but just make sure you never assign that mindset to everybody else. Believe this or not, but not every consumer spends huge amounts of time just to locate the lowest price for something. Look at watches, for example, there are cheap and high-priced watches. As you know, many higher priced products have existed for a very long time. So then you realize that if these companies can survive for that long, then obviously people are willing to pay more for them. People want to spend a lot on certain things for their own motives. So if you truly have something to offer that's really high quality, then you must learn how to position your product in your marketing copy. What you'll need to do is find out how to position your product in your marketing material.

Once in a while you may get an idea for something and perhaps believe just about everyone who views it will want it. We all have at one time or another. On the other hand, over time there have been several products that seemed to appeal to everybody. But there's never been a product from a single company that everybody on the planet purchased. The risk of this line of contemplating in your own business is it can easily make you complacent and fail to promote or advertise to the extent that you should. If you begin to imagine your product will be universally liked, then that will lead you down harmful paths. Not everybody will want to buy from you, or your product or service.