Creating a solid advertising strategy can be one of the hardest parts of social media marketing.
This is especially true for businesses that use Facebook.
There are so many advertising options available through the platform, so how do you know which ones you should be using for your business? Here is some insight into the different ads you should be using on Facebook in order to see the most gain from your efforts: If you want to get more page likes You can use the ad Page Like.
This type of ad can be used to reach a specific range within your target audience.
For instance, if you want to reach out to people who are visiting your website, add a snippet of code called a "Custom Audience Pixel" on your site.
This is provided by Facebook.
It will target people who visit your website the next day or up to 180 days after and they will see you pop up in their news feed.
You can use this type of ad to target the people who have signed up for your email list as well.
Simply import your email list and create a Custom Audience.
Those emails are matched to current Facebook users and an audience is created for your ads.
If you want to increase your email list Use the Page Link Post in order to get your fans to subscribe to your email list.
This can also be used to reach people who are fans of similar pages who are not a member of your fan base.
This can be done by promoting a contest or offering a free product when people register with their email.
If you want to sell more products You can also use the Page Link Post to promote your products to your fans, email subscribers, and people who recently visited your product pages.
Track your sales that result from your ad with a "Conversion Tracking Pixel" in order to measure your results.
This piece of code is provided by Facebook and should be installed on your landing page after users make a purchase.
If you want to promote your content Another way to use the Page Link Post ad-type is to help promote your content.
You want your content to reach as many people as possible.
That content is what helps label you as an authority figure to your fans.
Without that content, people will wonder why they should place any value in your brand.
These are just some of the advertising options that Facebook has to offer, but they are some of the most effective.
Advertising on social media can have a huge impact on your brand when you take the time to do it right.
What types of ads are you running on Facebook? Have you set up some permanent ads to run continuously? What is your strategy?