Marketing - the art of selling sand in the desert to say the least.
Creating a product and following it with a rigorous sales campaign is the common industry practice.
Sometimes, such campaigns eventually fail to meet the sales targets.
Such crisis calls for a more innovative and path breaking products especially when if it's the healthcare industry where the margins are big so are the losses.
To insulate our companies from market fluctuations irrespective of the domains in which the company does business lies the secret of identification of business and a suitable market.
This is found, most of the times, only when thought in a very unconventional manner and from sensible thinking and it need not be an out-of-the-box thinking.
Sometimes even from any of those accidentally stumbled upon types might also work wonders.
Talking about such innovative marketing strategies draws our attention towards few healthcare companies who came into limelight for being innovative in bringing medical care to the reach of the large middle class working population who are mostly uninsured or under insured.
Tapping these markets and creating new business avenues by roping in established service providers across America is something very unusual at least to the needy working class populace of America.
Though it will be too early to predict on the future of these medical care plans, these plans certainly have been successful in providing quality supplemental health care at a very nominal price.
The business strategy is working wonders for the health care companies by identifying the potential members who fall under middle income groups (usually salaried and students) and creating a large member database which actually caters to healthcare companies in selling the data from the data base to the tied up service providers.
The advertising and marketing thing is already done for the service provider who is more than happy for this very reason.
This case makes it prove wrong for the people who say that the market has reached a saturation point.
Actually, market is full of opportunities and the success lies in knowing the market from a unique angle each and every time a crisis situation is about to mushroom.