Despite great optimism by some business forecasters, our current economic situation is unlikely to change just because little Timmy is going back to school.
While it is true that a little good news can go a long way psychologically in the market, the temporary effects of increased spending on school supplies is not enough to overcome the underlining problems of our economy.
Although back to school may not be the answer to all our prayers, savvy SEO (Search Engine Optimization) experts still see great opportunity even if it's not a permanent solution.
Anyway you spin it, whether you prefer blogging, article marketing, relevant forum participation or other social networking, back to school sells.
Provided that your shopping cart is optimized properly for SEO and prices are competitive, virtually any effort to market school supplies will likely see some benefit.
SEO is an art that takes time and patience though to master.
If you're not willing to study log activity and work hard every day to build backlinks to your site, you're missing prime opportunities that put you at a major disadvantage.
Although there is no shortage of people willing to do this job for you, leaving all your marketing in the hands of an affiliate is like investing all your money in a single stock.
If you're new at SEO and not sure where to begin, a simple blog is always a good place to start.
Even a few small blog entries each day can produce significant results if you're willing to keep it up.
You will need to include backlinks to your site and deep backlinks to specific landing pages will increase the likelihood of turnovers.
Results will not necessarily come overnight but any perseverance will likely pay off.
Even if no one is willing to follow your blog, Google will still find it so long as you use a major blogging service such as Blogger, WordPress, etc.
Of course to be able to compete, a product feed is something no company can ignore.
You can create this yourself if you have some programming knowledge or pay someone to set this up if necessary.
Although most services require payment for displaying product feeds, there are still some opportunities available that do not require payment.
Both Google and TheFind.
com still permit free uploads as of this time.
Although there is no guarantee these will remain free, use of product feeds combined with an effective backlink strategy will significantly increase your chances of staying above the surface in a sea of ever increasing competition.