Nokia, the moment anyone attaches this prefix to any mobile phone. People are assured of quality, durability, reliability and utility. Those are the four cornerstones that comprise a major chunk of Nokia's brand power. Nokia initially started out as as rubber and cable company that later expanded out into electronics and telecommunication. Today, Nokia is the leading manufacturer of mobile phones in the world, with a position that is secured and stands unchallenged by any other brand.

The earliest conventional mobile phone from Nokia was the Mobira Cityman 900, the phone offered a better signal capacity than most of the other 'so-called' mobile phones in the market, but at the same time, had a shorter roam. It was also one of the first phones which weighed under 1kg, at 800gms, this device was a must have status symbol and practically flew of the shelves despite its price tag of 24,000 mark (approximately €4,560). Since then, Nokia has never looked back and has gone on to be the undisputed leader in the mobile phone industry. Nokia mobile phones are available in all segments of the market. From the lower segment to the ultra-chik, this company has its fingers in every pie.

The modern day mobile phone industry has seen a new trend, the emergence of smartphones. Nokia has proved its mettle here as well, its 'Communicator' series, while not termed as a smartphones, ran on an operating system and were some of the most sought after phones. Even years after there release, the owners of the 'Communicator' are still satisfied with their handsets. All of Nokia's smartphones run on its home-developed Symbian based Operating System, which has been voted as the best operating system available in the market.

With changing times, Nokia has evolved its marketing strategy to meet the latest trends prevailing in the market. With the coming of the broadband, more and more people have started using the internet for the purpose of shopping. This trend has greatly been followed in European countries, specially UK and its neighbors. Nokia tied up with scores of online mobile retail shops which would sell cheap Nokia mobile pones with their networks.

To encourage the people visiting the site to end up purchasing products, these service providers give away free gifts like 32 and 42 inch LCD TVs, laptops, printers, PS3s, Xbox360s and PSPs. It is quite obvious that any smart consumer would jump at the opportunity to get free gifts such as these along with a cheap Nokia mobile phones. Phones, which are not only reliable and extremely user friendly, but also trendy and packed with the latest features.