Before the Event Start a Hashtag.
Choose a hashtag that is relevant to your event (event initials, abbreviation) and that no one else is using.
Search for your desired hashtag on Twitter search to be sure it is not being used for another purpose.
Choose a Twitter Client or Application.
Decide if you will be live tweeting from your phone or computer and download a functioning client.
There are a variety of great clients and applications that you can use on your computer or smartphone.
When choosing which client to use, remember that you will need to be able to check replies, post pictures and follow the conversation/hashtag.
Promote off Twitter.
You should also notify your Facebook fans, blog readers, LinkedIn connections, etc that you will be live tweeting during the event.
Include the twitter username and hashtag you are using when sending this update.
Measure and Track.
Use a social media monitoring tool to collect all the tweets about the event so you can review them later.
Educate Attendees.
Let the event attendees and followers know about the hashtag before and during the event.
This can be shared in your own tweets, other social networks, blog posts about the event, a press release announcing the event, on your events webpage, etc.
Consider Creating a Separate Twitter Profile.
If this is a recurring event and you anticipate a large number of tweets being sent out, consider creating a separate Twitter account for the event.
The challenge is that you then have to get your current followers to follow a new profile but the hope is that you will not be annoying followers who are not interested in the event.
During the Event Share Speaker Insights.
Don't just share that a certain speaker is presenting but share their major points.
These updates can include exact quotes, crediting the speaker by their username.
Share Speaker Username.
Ask speakers to include their Twitter username at the start of their presentation.
This way event attendees can follow them and refer to them by their username in their tweets.
Add more to your live tweeting by sharing live photos.
Pictures of the crowd, speakers, booths, networking, special guests are great.
Engage With Others.
Follow the conversations others are tweeting at the event.
Also watch for replies, questions, comments and concerns and address them.
Use Usernames.
When sharing information from, about or a picture of a speaker, company or attendee, always use their twitter usernames.
Don't Over-tweet.
Keep everyone up to speed on the event, speakers and information without overdoing it.
You want to contribute to the event conversation without flooding it with useless information (the speaker is walking onto the stage).
Hashtag Hashtag Hashtag.
Don't forget to use that hashtag! This is important to people not in attendance that are following the event so they do not miss anything.
After the Event Share Highlights.
Once you have reviewed the tweets from the event consider sharing some of the highlights with your followers through a blog post or Facebook note.
Follow Back.
Be sure to follow everyone who was involved in the conversation, using the hashtag.
Make sure to review all the tweets about the event through a social media monitoring tool.