For those students who are going to give IAS exam and IAS test, the test series for IAS is provided by many coaching centers As demonstrated in previous television studies, the general approach to building a U&G profile is to determine key motivations for using (i.e., gratifications sought from) a particular medium. The current research accomplished this through a traditional factor analytical procedure, which is consistent with the work of Bantz (1982), and Levy and Windahl (1984). First, a list of descriptors that were representative of Web use and gratification were identified. Second, principal components analysis was used to reduce this list of descriptors into key underlying motivation dimensions. In this research design, the unit of analysis was at the individual level, concerning user motivations to access Internet resources. The sampling frame of each of the two parts of the study consisted of current Web site users who self-selected themselves for participation in a convenience sample. Non-response issues were not feasible to address, given the self-selection process and our commitment to participating site operators to not contact their Web site visitors.

However, given the richness of the actual site user data, the tradeoffs involved were considered reasonable in exchange for access to current customers of Internet Service Providers. The first part of the study sought to develop a list of descriptive adjectives corresponding to the specific motivations of Web users. In order to accomplish this, cooperation was obtained from Hotwired, a major Internet-themed Web site. Hotwired agreed to place an open-ended questionnaire on their site, and this questionnaire was available for one week to all individuals signing on to the site; registered site users self-selected themselves for participation. Management foundations from the earlier era thus are showing their age and benefits. In general terms, this book is about the IAS prelims updated approach to services management that embraces diversity, distribution, and complexity. The furthest corner of the services sector€"services least like industry€"is Professional, Scientific, and Technical Services.

In specific terms, it's about the adaptation of a highly regarded management approach from its roots in industry to the furthest corner of the services sector. That management approach is Theory of Constraints. The questionnaire included four open-ended questions that were designed to elicit a thorough list of uses and gratifications associated with the site. As proposed by Szalay and Deese (1978) and Friedman and Fox (1989), word association techniques help in understanding the cognitive schemata of subjects. To obtain the most thorough list possible, four questions were asked to capture all potential uses and gratifications of respondents. These four questions were: 1) what is the first thing that comes to mind when you think about what you enjoy most when accessing the Web? 2) What other words describe what you enjoy about interacting with the Web? 3) Using single, easy-to-understand terms, what do you use the Web.